Suman Howlade
r, CEO and Founder of Carzippi, Bengaluru-based car wash and service platform in conversation with Harshad Lahoti, Partner at ah! Ventures.
User acquisition or brand awareness, between these two, which one should be the priority for a startup?
User acquisition and brand awareness share a cause and effect relationship and hence not comparable. Brand awareness being the cause that leads to user acquisition, the effect. But that’s not the only effect.