It was January last year when bluegape created a lot of buzz in the Indian startup ecosystem by raising a funding of $300K through LetsVenture. Known as the “Fan merchandise store” with IIT Kanpur founders and a 60 member team with a revenue run rate of a Crore+ per month, the cherished days of this startup soon came to a halt as bluegape had to put an end to the fan merchandise business within a year of raising funds due to various issues.