Yoro is revolutionizing the news ecosystem for consumers & other stakeholders, by truly realizing their goals and designing from the ground up to make them successful, happy & aware in these times of social clutter, vast quantity of content & intense attention economy competitions.
Sapan Shah, founder of Yoro says, “Consumer’s definition of what news is, how to consume it, how it affects them and how to use it has changed a lot in recent times. Technology breakthroughs, omnipresent social graphs & user experience leaps have made the modern consumer more aware & wanting. They want to be in control of their consumption and want a better engagement with sources. They are willing to rely on credible curators as well as their own social ecosystem, leveraging their credibility to get the right kind of content. We are building innovations in this space to put the users first, enlighten & delight them while taking their pain points away. e.g. during Corona times, we realized the overwhelming negativity in the overall news space & how people were being affected mentally just being surrounded by this type of content. For that, we rolled out a feature called “Happy Mode” which promises the user to not show any news with negativity like disease, death, crime. And our users have been loving Happy Mode a lot!”
Sapan also adds, “We are very fortunate that ah! Ventures recognized this problem and vision and feel extremely happy to be working with them, taking our product to the next level. They have great depth of knowledge in the ecosystem and about the market. It has been a good journey with lots of learnings so far and we are looking forward to an exciting collaboration for all of us.”
“Our decision to support Yoro has been a good one. Over the past few months, the traction is encouraging and product has got some exciting new features. I believe this funding round will fuel the growth from all aspects and users will start relying more on Yoro for ‘no noise news’.”, said Amit Kumar, Senior Partner, ah! Ventures.
Interested in knowing more about this venture, write to Amit at amit.kumar@ahventures.in.
Read the original announcement: https://ahv.fyi/yoroangpr