Today, Barneys is the top-selling hard seltzer in India, with a successful market presence in five domestic markets and one international market.
Barneys will be using the raised capital to penetrate deeper into the existing markets while expanding to new markets simultaneously.
Founded by Ruchi Gupta & Gaurav Sharma, both being tea totallers, transformative disruption was certainly something on their mind. This chaser infused alcohol is literary taking India by storm by redefining the drinking culture.
Barneys, headquartered in Goa, India, continues to gain popularity amongst the millennials and the youth by being a delightful alternative to heavy beers or sugary cocktails. Whether you’re looking for a casual-day pick-me-up or a refreshing drink to unwind with at night, Barneys Hard Seltzer is the ideal alcoholic beverage for any occasion.
Amit Kumar, Senior Partner – AH Ventures & Founding Partner – AH Ventures Fund stated that, “We are delighted to continue our association with Barneys. Consumers always want something new and fresh especially in the F&B segment. We believe the newness being offered by Barneys with respect to the product, segment and positioning will excite everyone. Hard Seltzers is largely an untapped segment in India and we feel a lot of buzz is waiting to happen in the near future.”
Read the original announcement: https://ahv.fyi/barneysseltzerpr