Packaged affordable health snack startup Snackible raises Pre-Series A Round funding through ah! Ventures Angel Platform and others including 1 Crowd, JITO and Mumbai Angels. This is ah! Ventures 61st investment taking its total investment portfolio to INR 187 CR (~USD 27 MN) with 9 exits till date.
Snackible was started in 2015 with the aim of revolutionizing the snacking industry in India by introducing a premium range of healthy and tasty snacking options that are reasonably priced and conveniently accessible across the country. Started as an online-first company (www.snackible.com), the brand has serviced over 3.5 Lakh customers in over 300 cities.Snackible has a portfolio of over 45 innovative snacking options including vacuum fried vegetable chips, wholewheat & ready to eat waffles, dark chocolate ragi cookies, mango chips, moringa bars, popped chips, and many others.
In addition to our online portal, Snackible is also available in leading modern trade chains, vending machines, cloud kitchens, online marketplaces & b2b clients. Our sub-brand Dipsters (www.dipsters.in) is currently selling in over 3,000 points of sale in general trade. Currently, our clients include Foodhall, Nature’s Basket, Reliance, Go Air, Tata Trusts, Kotak, ICICI, Deloitte, and many others.
Snackible realised early on that snacking was an integral part of the culture across the country and purchase behaviour was driven by impulse and the option to experiment. Their online portal acts as a snacking destination which allows customers to choose between multiple varieties of high quality and nutrition rich snacking options without any compromise on taste. Each of their products is crafted by their in-house R&D team and being online first, they have used data to analyse and project customer behaviour/needs.
“Snackible is a fast growing, young company in the snacking space with a wide portfolio of fun and healthy snacks aimed at all age groups. The dynamic leadership, versatile portfolio for the young and health conscious, tailwinds from the shift towards working and studying from home place make Snackible a very attractive proposition in the Consumer space. Very excited to be invested in Snackible.”– said Smita Kotwal, Angel Investor
Navin Tekwani, Head – Investor Relations & Strategic Alliances, ah! Ventures and Snackible Deal Lead, has been very optimistic with the future growth prospects of Snackible, “The ongoing pandemic has made people more health-conscious, driving them towards healthier snacking options. With the demand for packaged snack food rising by about 40% in the organised market, healthy snack food covers only 2-3% of the total demand. This is mainly due to the lack of affordable healthy instant treat options, and this is the problem that Snackible is solving. Defeating the age old adage that “Healthy food cannot be tasty”, Aditya Sanghavi of Snackible has got the right mix of taste, quality, packaging and pricing. I am sure Snackible is poised to be the preferred choice for the health conscious generation.”
Snackible aims to use the funds of this pre-Series A round to invest in marketing and brand building, build their team and scale their infrastructure to absorb the anticipated growth in the coming quarters. The company is already in talks with a few institutional investors and aims to raise a larger round in the next 12 to 18 months.
Founder Contact: Aditya Sanghavi, aditya@snackible.com, +91-9930871199
About ah! Ventures
ah! Ventures is India’s only curated and the largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has two platforms: angel platform, which helps startups raise upto 1 MN USD and high tables platform, which helps startups raise 1-10 MN USD. Today ah! angel and high tables platforms have over 62000+ startups, 2000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! angel and high tables platforms till date have invested close to INR 187 Cr (~ 27 MN USD) in over 46 startups and 61 investments and have announced 9 exits. ah! Ventures will be announcing 6 more investments totalling to about INR 70 CR (~10 MN USD) under both platforms in near future
Founder contact: Abhijeet Kumar, abhijeet@ahventures.in