D2C Kids Innerwear Brand Plan B has raised funds from ah! Ventures Fund, ah! Ventures Angel Platform and others. This round was led by JITO. ah! Ventures has done 239 investments in 137 startups till date taking its total investment portfolio to INR 455 CR (~56 MN USD) with 17 exits and 55 follow on rounds. 40 investments have happened through all three platforms and the fund in 2024.
Plan B will use the raised capital to boost its market presence and expand the product portfolio, with impetus on marketing, hiring talent, and accelerating product development.
Founded by Sneha Raisoni and Vaidehi Shah, both Chartered Accountants and former investment bankers, Plan B has carved a niche in the market by offering high-quality, comfortable, and functional innerwear for kids.
Plan B, headquartered in Mumbai, India, continues to revolutionize the children’s innerwear market with its exclusive range of high-quality, comfortable, and fun clothing for children aged 6 months to 16 years. The brand operates through its website, yougotplanb.com, and major online marketplaces.
Sneha Raisoni, Co-founder of Plan B, said, “Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design and fit. We aim to keep blending fun with functionality and craft clothing that is aligned with our ‘Easy Wear, Easy Care’ philosophy. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents.”
Amit D Kumar, Founding Partner at ah! Ventures Fund stated that, “We are extremely bullish and excited about the kids’ space. Before the decision to invest in Plan B, I ordered some merchandise for my daughter towards a first hand feedback. Once the product validation was in place, other factors such as founders vision and execution capabilities made the investment decision an easy one. We are sure, in the long run, Plan B will emerge a kids’ brand to reckon.”
Read the original announcement: https://ahv.fyi/planbpr