ah! Ventures has invested in a Farmer to Consumer (F2C) startup Adyaway through its First Gear Platform. ah! Ventures’ has done 114 investments in 87 Startups till date taking its total investment portfolio to INR 260 CR (~34 MN USD) with 13 exits and 23 follow on rounds. 14 investments have happened through all three platforms in 2022 till date.
Adyaway is building efficient solutions for Indian organic farmers and Indian organic consumers. They are working with over 10,000 organic farmers in Uttarakhand, Kerela and North East for efficiency building and quality standardisation with spices as their primary segment for the next 24 months.
Adyaway has a line of over 75+ spices in categories like vegan, veg, non-veg, daily spices and gourmet salts, serving the daily kitchen needs of Indians. The offerings also include 30+ heritage spice mixes, made using our age-old curated recipes which are over 200-1000 years old. These spice mixes are blended using their unique processing techniques.
Adyaway spices are directly procured from farmers across India from their native cultivation locations. All products are handcrafted using natural and organic ingredients, keeping their natural essence, flavours, texture and aroma intact. Adyaway is inspired to make the best quality spices possible through their ever-evolving techniques.
80% of Adyaway’s offerings are in 0% plastic packaging, rest in 92.5% less plastic packaging. Adyaway is a carbon-footprint conscious brand, and their entire value chain is designed in sync with their commitment towards the planet.
“We primarily have two homes: the body we live in and the plant Earth, and we are connected through the soil. We are working with a vision to serve both the homes by creating efficient solutions to serve the best quality. We are starting in India and aspire to build the business globally over the next 5 years. The reason to start with the spice category is because this daily essential category has the most adulterated number of reported products, and we are here to solve the problem through the end-to-end Adya value chain. Through our recent association with Vertus Foundation, chaired by Dr. Shyam Agarwal, Ex-Secretary to Government of India, we are aspiring to add 50,000 organic farmers over next 5 quarters to ensure consistent supply of quality raw harvest as we scale.
We would like to thank ah! Ventures for understanding our vision at this stage and helping us steer in the right direction. We are excited to working with them and building the transparent Adya Value Chain for the organic spice and food market” said Keshav Kumar, Founder, Adyaway.
“The application of spice in an Indian family unit is enormous. The Indian Spice advertise is expected to reach around USD 20 billion by 2023, with development in this sector hopes to be driven by marked flavors and Spice blends. Adyaway offers to bring premium quality spices, hand-picked from the farmers’ fields, to spice lovers the world over. They procure fresh produce directly from the farmers and ensure maximum returns.”, says Saarthak Bakshi, Partner First Gear Platform, ah! Ventures
“We continue being bullish in the F&B space. The spices category is vast just like its usage in cooking in our country. Enhancing its value by going organic and additionally benefitting the entire value chain, differentiates Adyaway in this sector. We believe with the vision of a better, healthier planet coupled with the zeal and execution capabilities of the founding team, the company will make its mark in this exciting and ever growing segment.”, said Amit Kumar, Senior Partner, ah! Ventures.
Interested in knowing more about this venture, write to Amit at
About ah! Ventures
ah! Ventures is one of the world’s largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto 1 CR, Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 5000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 260 CR (~34 MN USD) in 87 startups & 114 investments and have announced 13 exits & 23 follow on rounds.
Contact: Abhijeet Kumar, abhijeet@ahventures.in
