ah! Ventures invests in D2C Superfoods Startup SeAro through its First Gear Platform. ah! Ventures’ has done 107 investments in 82 Startups till date taking its total investment portfolio to INR 256 CR (~34 MN USD) with 13 exits and 23 follow on rounds. 5 investments have happened through all three platforms in 2022 till date.
SeAro is a digital-first start-up that re-introduces age-old wisdom of ethnic / traditional products back into modern lifestyle for holistic wellness. Initially, SeAro has launched products focusing on superfoods such as Amla (Indian Gooseberry), Dates, Damask Rose and Bamboo – each ingredient with its own unique functional use. The products range from natural sweeteners, preserves/murabbas, dried fruit candies, etc.
The team at SeAro believes that incorporating ethnic traditional products is one of the best paths for a healthy lifestyle. Market available traditional products suffer from low quality ingredients, excessive refined sugars, harmful chemicals and preservatives. This negates the inherent benefits of the traditional products.
For example, Gulkand that is available in the market today is sugar-filled and uses very low-quality rose petals. This negates the cooling properties of rose petals and instead is just a flavouring agent people use. But ethnic Gulkand that was consumed for reducing body heat was very different. SeAro is re-introducing that Authentic Gulkand made from high quality Damask Rose Petals (Chaitri Rose) and Mishri (rock sugar) instead of sugar. SeAro’s Gulkand has more rose petals along with Mishri that complements cooling properties of rose petals. This is the authentic body coolant that was consumed traditionally for removing excess body heat.
“We, at SeAro, are on a mission to revive these ethnic / traditional products in their 100% Authentic Avtar. All our products are manufactured with traditional processes, using high quality ingredients. Every product is formulated with a focus to promote functional benefits that can be utilized as part of our modern lifestyle.”, said Kartik Lad, Co-founder at SeAro.
SeAro’s brand philosophy is based on 4 key pillars:
(1) Ethnic Traditional Products (based on wisdom that have been passed on since generations)
(2) With Functional Benefits (for health and wellness benefits in our daily lifestyle)
(3) Made by Traditional Methods (to preserve and retain authenticity and benefits)
(4) Without Harmful Chemicals (100% natural products with zero artificial chemicals)
Since its pilot launch in April 2021, SeAro has launched 8 products and has reached 10,000+ households. It is available across Amazon, Flipkart, First Cry as well as other niche platforms.
“There has been a special focus on overall immunity and wellness especially post the onset of covid-19 pandemic. People are resorting to natural ways to help improve their overall health and are keen to avoid excessive artificial supplements. With this in mind, we are re-introducing traditional products with functional usage that people can adopt for an overall healthy lifestyle and thereby be useful in preventive healthcare.”, says Paarrth Mehta, Co-founder, SeAro
“We continue being bullish in the D2C space and hence this latest investment in SeAro. The bouquet of superfoods are very novel apart from inherently being healthy and delicious. SeAro founders have found the correct ingredients – Product, Passion and Potential to make a successful company and a well-known brand. And we are happy to support them all the way.””, said Amit Kumar, Senior Partner, ah! Ventures.
Interested in knowing more about this venture, write to Amit at
About ah! Ventures
ah! Ventures is one of the world’s largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto 1 CR, Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 4000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 256 CR (~34 MN USD) in 82 startups & 107 investments and have announced 13 exits & 23 follow on rounds.
Contact: Abhijeet Kumar, abhijeet@ahventures.in
