Food Tech startup Happy Ratio, which has pioneered the All-In-One Nutrition category in India to cater to every health benefit with just one product, has raised USD 150K in its angel round from ah! Ventures Angel Platform. This is ah! Ventures’ 96th investment (in 76 Startups) taking its total investment portfolio to INR 242 CR (~32 MN USD) with 11 exits and 18 follow on rounds till date. With 33 investments in 2021 till date ah! Ventures plans to do 40+ investments this year totalling to INR 150+ CR (~20MN USD).
According to the official statement, the proceeds will be deployed for launching a portfolio of All-In-Nutrition products, strengthening the marketing team and acquiring more customers. The startup is looking to reach repeat sales of 1 crore a month within the next 18 months.
Founded in 2019 by Harsh Batra, a serial entrepreneur, Happy Ratio solves a real pain point in the nutraceutical space by using nutrition science to create products with all 50 essential nutrients to cater to every aspect of health (immunity, muscle growth and function, mental health, heart health, skin health, bone health, and energy). By consuming one Happy Ratio a day, health conscious Indians fill gaps in their diets and remove all ambiguity on which health supplements they should be consuming, saving them time, effort and money in the process. This holistic solution has made working professionals, weight loss seekers and athletes become daily consumers of the brand.
“Implementing the latest in nutrition science always helped me outperform the competition as a professional cricketer, amateur athlete and a businessman. I was tired of having to buy multiple pills and powders in different doses from multiple brands to ensure that I was nutritionally covered. With Happy Ratio we eliminate the need for different nutrition supplements by combining them all into one solution. It is the only health supplement one really needs. It took an awesome core team, patience, multiple iterations and teamwork with three multinational companies to be able to create our secret formula. Our objective thus far was to answer one simple question – will the health-conscious Indian consume our All-In-One Nutrition product everyday to fill nutrition gaps in his/her diet? We have validated that not only is there demand for our products but that 1 in almost 2 people who try the product end up becoming daily consumers. That is an incredible finding! With this fundraise we aim to pay back the faith in us from our investors by implementing what we have learnt from selling to nearly 3000 customers.”, said Harsh Batra, Founder, Happy Ratio.
India is in the middle of a health revolution. The nutrition business is estimated to grow from $4 billion in 2017 to $18 billion in 2025 in the country, with Covid speeding up growth in the health and nutrition segment. Happy Ratio’s unique approach of catering to multiple health needs through one serving of its products has gained traction as more Indians are making their health a priority by looking for simple solutions. With the launch of more flavors, the addition of vegan blends and tweaks to formulations, the business is stepping up from validation to growth in 2022, with the goal of reaching 20,000 customers or 100 crores in revenue within 5 years.
“An advanced nutrition company which has developed its scientific range of products for the health conscious Indian. They provide the right ratio of essential nutrients which can be easily obtained through the shakes. I have used the product and it tastes good. It’s quite easy to make and I felt satiated after one shake. They are also planning to come up with more flavours and a vegan range. Their products are packaged well and currently have a great set of subscribers who want to use their products religiously. The current fund raise is to reach a larger mass of Indians who will be their future repeat users.”, stated Dr. Raju Rhee, Venture Partner, ah! Ventures
“The ongoing pandemic has put a big spotlight on health and nutrition. Happy Ratio took a very measured approach to their business and validated whether there would be demand for their All-In-One Nutrition product. They built a strong and loyal initial customer community and the fact that this community came forward to financially back the business through the on-going fundraising campaign on Tyke proves that the customers trust Happy Ratio as a product that they can consume as well as a business that they can invest into. As the blueprint that Happy Ratio has created for growth requires no investment in cap ex or distribution, all the money will go straight into marketing and growth, which is a great place to be in as investor money will go right into acquiring new customers.”, said stated Sanjeev Kosaraju, Chief Growth Officer, Tyke.
Know More: Abhijeet Kumar, abhijeet@ahventures.in
About Happy Ratio
Happy Ratio is a food tech startup that uses nutrition science to create holistic All-In-One Nutrition products. They aim to be the only health supplement health conscious Indians need by ensuring that all 50 essential nutrients are present in each serve of Happy Ratio.
About ah! Ventures
ah! Ventures is one of the world’s largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto INR 1 CR (~USD 150K), Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 2000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 242 CR (~32 MN USD) in 76 startups and 96 investments and have announced 11 exits and 18 follow on rounds till date.
Contact: Abhijeet Kumar, abhijeet@ahventures.in
